Sales Manager (Exhibits and Sponsorships) for Cannabis B2B Events Industry in North America

By January 5, 2022 No Comments


Sales Manager (Exhibits and Sponsorships) for Cannabis B2B Events Industry in North America




  • MCI USA is a B2B events company in the cannabis industry in North America.


  • Sales Manager (Exhibits and Sponsorships) for Cannabis B2B Events Industry in North America


Position Overview:

  • The Sales Manager is responsible for leading a 2 – 3 person sales team for a rapidly growing client portfolio of events in the cannabis industry.
  • We are looking for a leader who is focused on creating relationships throughout the cannabis community.
  • The role is perfect for a player/coach who excels at both selling and developing sales talent to deliver on overall growth for the event portfolio.
  • Day-to-day work includes – active sales, portfolio management, sales management of 2-3 other salespeople on the assigned team.
  • This individual will need to collaborate with our event operations team to ensure we meet shared goals for both exhibit and sponsorship sales.
  • The event portfolio is a mix of national and regional cannabis events in North America.
  • The B2B cannabis industry is one of the fastest-growing industry sectors.
  • This individual will be responsible for external client management and leading a team of sales account executives to deliver exhibit and event sponsorship revenue.
  • We are looking for a proven event sales leader who excels at sales strategy, sales management, industry-building relationship management, and creative execution.

Core Responsibilities:

  • Meet regularly with the event operations team to understand major priorities and goals, report sales progress, collaborate on new sales and sponsorship ideas to generate revenue.
  • Work with our event operations team to develop new products to drive exhibit and sponsorship revenue.
  • Coordinate with other cross-functional teams including marketing and finance on shared needs impacting exhibit and sponsorships.
  • Responsible for the day-to-day management of the assigned 2-3 person sales team including meeting with each individual to ensure the development of sales plan, accountability to meet and exceed defined goals, call observation, annual reviews.
  • Coach and develop assigned sales account executives at various stages of their careers.
  • Actively sell and deliver a portion of revenue for the portfolio.
  • Manage needed administrative functions including reporting, forecasting, process development, budget planning, travel planning, and marketing planning for assigned teams.

Professional Requirements:

  • Goal-oriented, creative problem solver
  • High degree of emotional intelligence and an innate tendency to stick with it.
  • Strategic thinker with the ability to multi-task and adhere to timelines and deadlines.
  • Exceptional interpersonal skills with the ability to adjust your communication style for internal and external audiences.
  • Solution-based sales experience and the ability to deliver and coach to a consultative sales approach.
  • Good decision-making skills, tactfulness, good listener, willingness to search out answers, ability to recognize when others need to be involved in activities or decisions.
  • Creative, curious, positive, high energy level, and an enthusiasm for meeting and working with a wide range of individuals.
  • Ability to work in a fast-paced sales environment.

Minimum Qualifications:

  • 3-5 years sales experience in a professional services environment plus 1-2 years of management experience.
  • College graduate.
  • Demonstrated success in corporate partnerships, sponsorship, exhibit, and/or advertising sales.
  • Proficient computer skills, including Microsoft Office Suite (Teams, Excel, Outlook, PowerPoint, and Word).
  • Salesforce & A2Z/Personify experience preferred.
  • Ability to travel for client meetings and events.
  • Communicate effectively with external clients and internal team members to drive sales results.

Benefit Summary:

MCI USA is an established, family-friendly company offering outstanding benefits and significant growth opportunities.

  • PTO.
  • 13 paid Company Holidays, including closure Christmas Eve – New Year’s Day.
  • 401K.
  • Medical, Dental, Vision, and Supplementary Insurances.
  • Employer-paid Group Life Insurance, Short-Term, and Long-Term Disability.
  • Employer-paid Family Building Benefit (fertility, adoption, & surrogacy).
  • Employer-paid Mental Health Benefit.
  • Pet Discount Program.

Additional Information:

  • Proof of vaccination or an approved exemption on the basis of disability or religion must be obtained prior to the start date.
  • Successful applicants should contact the People & Culture team if they are interested in learning more about MCI USA’s vaccination requirements.
  • Candidates must have authorized to work in the United States for any employer without sponsorship.
  • MCI USA is an Equal Opportunity Employer and is committed to Diversity, Equity, and Inclusion.
  • BIPOC applicants are encouraged to apply.


  • Full-time



  • USA, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming, Canada


  • $85,000 - $95,000 / Year


  • Sales Manager (Exhibits and Sponsorships) for Cannabis B2B Events Industry in North America


  • MCI USA™


MCI USA is equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This job description is a product of Marijuana Jobs Cannabis Careers.

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