Advertiser Job Description Sample Template
JOB TITLE:
- Advertiser
DUTIES and RESPONSIBILITIES:
- Assist in supporting sales and lead generation efforts through social, paid advertising, and weekly email campaigns.
- Continuously measure and optimize campaign performance and establish benchmarks in order to make recommendations for marketing initiatives.
- Coordinate and execute photoshoots for ongoing content libraries to be utilized in email, text, advertising, and social media campaigns.
- Support the maintenance of the merchandising plan’s visual displays and product placement to ensure brand and promotional visibility.
- Coordinate collateral requests, such as advertisements, new promotions material, and ISA requests, with the Sales team for creative agency to design.
- Coordinate with social media and creative agencies to identify content needs and plan to set up campaigns and launches for ultimate and timely success.
- Assist in understanding market trends and insights by utilizing available resources and establishing competitive analysis.
- Ensure all advertising efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
- Assist in the development and execution of all marketing and advertising strategies.
- Engage with and build rapport with our customers to generate a buzz about our products and services.
- Creating website and social media content in order to drive brand awareness and attract new customers.
- Be a passionate and knowledgeable brand advocate for cannabis products, primarily in the retail dispensary channel.
- Direct and implement advertising and promotional activities with promotional calendar including content, activations, GTM, and engagement performance.
EXPERIENCE and QUALIFICATIONS:
- Experience in advertising, sales, marketing, consulting, or media.
- Experience assessing and achieving client goals through sales techniques, including effective questioning, objection handling, and competitive selling.
- Demonstrated ability for strategic and critical thinking.
- Strong communication skills (listening, verbal, written & presentation skills).
- Excellent project management skills.
- Ability to manage multiple priorities to consistently deliver quality results on time, and on budget with strong attention to detail.
- Proficient in Microsoft Office (Word, Excel, PowerPoint)- able to learn other platforms and tools quickly.
- Must have own car, insurance, as well as a good driving record.
- Bachelor’s degree in marketing, advertising, or communications.
PHYSICAL DEMANDS:
- Requires sitting, standing, walking, bending, lifting, and use of hands.
- Frequently stooping, bending, and reaching; occasionally sitting at floor level.
- Lift a light amount of weight when necessary to complete job tasks.
- Stand, sit, and walk for periods of time to complete job tasks.