Brand Manager Job Description Sample Template

JOB TITLE:

  • Brand Manager

DUTIES and RESPONSIBILITIES:

  • Analyze brand positioning and consumer insights.
  • Translate brand elements into plans and go-to-market strategies.
  • Working with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.
  • Measure and report the performance of all marketing campaigns, assess ROI and KPIs, and continually optimize.
  • Conducts brand, segment, and category analysis to evaluate performance against business objectives, identifying competitive threads and highlighting product strengths/weaknesses; identifies growth opportunities.
  • Manages branding for new product development and renovation, including pricing, promotion, and positioning within category.
  • Monitor product distribution and consumer reactions.
  • Work with local retail, marketing, and ops teams as well as 3rd party dispensaries to promote and increase brand awareness.
  • Manage all aspects of the brand – digital, physical (packaging), marketing, customer outreach, dispensary interaction, events, activations, etc.
  • Conducts post-promotion analysis to quantify and evaluate effectiveness.

EXPERIENCE and QUALIFICATIONS:

  • Bachelor’s degree preferred.
  • Proven working experience as Brand Manager or Associate Brand Manager.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • CPG experience is desired but not required.
  • Genuine interest in and passion for marketing and the cannabis industry is required.
  • Strong analytical skills with attention to detail partnered with a creative mind.
  • Must be fluent in Microsoft Office 365, including PowerPoint.
  • Must possess excellent written, verbal, and interpersonal communication skills.
  • Experience in identifying target audiences and devising effective campaigns.
  • Must be 21 years of age or older to apply.
  • Must comply with all legal or company regulations for working in the industry.

PHYSICAL DEMANDS:

  • The position must occasionally lift, push, pull and or move up to 25 pounds. 
  • While performing the duties of this job, this position is regularly required to sit and regularly use hand(s) to handle, grasp, feel, and or touch. 
  • This position is occasionally required to stand, walk and reach with hands and arms. 
  • This position is required to speak and listen regularly.