Brand Manager Job Description Sample Template
JOB TITLE:
- Brand Manager
DUTIES and RESPONSIBILITIES:
- Analyze brand positioning and consumer insights.
- Translate brand elements into plans and go-to-market strategies.
- Working with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.
- Measure and report the performance of all marketing campaigns, assess ROI and KPIs, and continually optimize.
- Conducts brand, segment, and category analysis to evaluate performance against business objectives, identifying competitive threads and highlighting product strengths/weaknesses; identifies growth opportunities.
- Manages branding for new product development and renovation, including pricing, promotion, and positioning within category.
- Monitor product distribution and consumer reactions.
- Work with local retail, marketing, and ops teams as well as 3rd party dispensaries to promote and increase brand awareness.
- Manage all aspects of the brand – digital, physical (packaging), marketing, customer outreach, dispensary interaction, events, activations, etc.
- Conducts post-promotion analysis to quantify and evaluate effectiveness.
EXPERIENCE and QUALIFICATIONS:
- Bachelor’s degree preferred.
- Proven working experience as Brand Manager or Associate Brand Manager.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- CPG experience is desired but not required.
- Genuine interest in and passion for marketing and the cannabis industry is required.
- Strong analytical skills with attention to detail partnered with a creative mind.
- Must be fluent in Microsoft Office 365, including PowerPoint.
- Must possess excellent written, verbal, and interpersonal communication skills.
- Experience in identifying target audiences and devising effective campaigns.
- Must be 21 years of age or older to apply.
- Must comply with all legal or company regulations for working in the industry.
PHYSICAL DEMANDS:
- The position must occasionally lift, push, pull and or move up to 25 pounds.
- While performing the duties of this job, this position is regularly required to sit and regularly use hand(s) to handle, grasp, feel, and or touch.
- This position is occasionally required to stand, walk and reach with hands and arms.
- This position is required to speak and listen regularly.