Chief Revenue Officer Job Description Sample Template

JOB TITLE:

  • Chief Revenue Officer

DUTIES and RESPONSIBILITIES:

  • Develop and manage all revenue, staffing, and expense forecasts and budgets.
  • Develop and execute the strategic revenue growth and business development plan for the entire business.
  • Work collaboratively across the organization to define our target customer profiles and prioritize and focus our efforts.
  • Elevate and prioritize customer needs and satisfaction.
  • Establish compensation, training, and sales incentive programs that enable sales staff to achieve their potential and support company sales objectives.
  • Partner with IT to define needs and maintain business ownership of the revenue technology stack including automation/ CRM, digital channels (e.g. web and social), business intelligence, and data management.
  • Drive operational excellence at every stage of the sales funnel and buyer’s journey as well as develop innovative strategies to increase retention and sales with existing partners and consumers.
  • Modeling and setting the company’s culture, values, and behavior.

EXPERIENCE and QUALIFICATIONS:

  • Degree in Business, Marketing, or related field; MBA, finance education preferred.
  • Minimum of 10 years of senior-level sales and business development management in a CPG or Cannabis company.
  • Cannabis industry experience is required.
  • Ability to comprehend complex technical topics and specialized information.
  • Demonstrated skills, knowledge, and experience in the design and execution of business plans and strategies.
  • Strong creative, strategic, analytical, organizational, and personal negotiation skills.
  • Exceptional leadership skills.
  • Outstanding written and verbal communication skills, including presentation and public speaking experience.
  • Software literacy: CRM, Microsoft Office Suite, including Excel and PowerPoint; Google Suite, including Google Sheets.
  • Passionate and skilled at recruiting, training, developing, and coaching team members in sales, marketing, branding, and business development.

PHYSICAL DEMANDS:

  • While performing the duties of this job, the employee is regularly required to talk and hear. 
  • This employee is frequently required to stand, walk, use hands or feet, and reach with hands and arms.
  • May be required to lift a minimum of 50 pounds.