CRM Manager Job Description Sample Template
JOB TITLE:
- CRM Manager
DUTIES and RESPONSIBILITIES:
- Develop targeting, segmentation, and testing strategies for all aspects of the CRM to ensure the most effective approach.
- Set the strategy and best practices followed by multiple regional stakeholders who will be responsible for daily execution efforts.
- Define the guidelines for CRM that satisfy compliance/regulatory concerns at the Carrier, Federal, and State levels while maximizing business output.
- Work with a cross-functional team to define requirements for reports to effectively analyze program performance and recommend actionable insights.
- Drive continuous improvement through testing and iterating quickly across KPIs.
- Maintain timely reporting and effectively communicate across the organization as needed.
EXPERIENCE and QUALIFICATIONS:
- Bachelor’s degree in business, marketing, or statistics.
- 7+ years of CRM experience, with at least three of those years in the retail industry, with experience working with large data sets and multiple execution channels.
- Hands-on experience with communication channels of email, push, in-app, and SMS at scale.
- Prior experience in partnering with analytics teams to develop and act on loyalty KPIs and analytics.
- Experience building campaign strategies aligned to customer acquisition and engagement.
- Experience managing A/B and multivariate testing.
- Working knowledge of MarTech platforms and integration with CRM.
- Strong organizational and project management skills.
- Strong interpersonal skills.
- Solid analytical, communication, and presentation skills.
- Proficient in MS Office Suites (Excel, Powerpoint, etc).
- Must be a self-starter, flexible to work in a collaborative structure, and thrive in a fast-paced environment.
- Subject to background check per state cannabis regulations.
PHYSICAL DEMANDS:
- While performing the duties of this position, the employee is regularly required to talk and hear via electronic devices (ie. computer, monitor, microphone, video, etc.)
- The employee frequently is required to use hands or fingers to operate a computer keyboard and mouse.
- Specific vision abilities required by this position include reading and viewing information on a computer monitor.