CRM Manager Job Description Sample Template

JOB TITLE:

  • CRM Manager

DUTIES and RESPONSIBILITIES:

  • Develop targeting, segmentation, and testing strategies for all aspects of the CRM to ensure the most effective approach.
  • Set the strategy and best practices followed by multiple regional stakeholders who will be responsible for daily execution efforts.
  • Define the guidelines for CRM that satisfy compliance/regulatory concerns at the Carrier, Federal, and State levels while maximizing business output.
  • Work with a cross-functional team to define requirements for reports to effectively analyze program performance and recommend actionable insights.
  • Drive continuous improvement through testing and iterating quickly across KPIs. 
  • Maintain timely reporting and effectively communicate across the organization as needed.

EXPERIENCE and QUALIFICATIONS:

  • Bachelor’s degree in business, marketing, or statistics.
  • 7+ years of CRM experience, with at least three of those years in the retail industry, with experience working with large data sets and multiple execution channels.
  • Hands-on experience with communication channels of email, push, in-app, and SMS at scale.
  • Prior experience in partnering with analytics teams to develop and act on loyalty KPIs and analytics.
  • Experience building campaign strategies aligned to customer acquisition and engagement.
  • Experience managing A/B and multivariate testing.
  • Working knowledge of MarTech platforms and integration with CRM.
  • Strong organizational and project management skills.
  • Strong interpersonal skills.
  • Solid analytical, communication, and presentation skills.
  • Proficient in MS Office Suites (Excel, Powerpoint, etc).
  • Must be a self-starter, flexible to work in a collaborative structure, and thrive in a fast-paced environment.
  • Subject to background check per state cannabis regulations.

PHYSICAL DEMANDS:

  • While performing the duties of this position, the employee is regularly required to talk and hear via electronic devices (ie. computer, monitor, microphone, video, etc.) 
  • The employee frequently is required to use hands or fingers to operate a computer keyboard and mouse. 
  • Specific vision abilities required by this position include reading and viewing information on a computer monitor.