Demand Generation Manager Job Description Sample Template
JOB TITLE:
- Demand Generation Manager
DUTIES and RESPONSIBILITIES:
- Responsible for leading demand generation strategies and initiatives through multiple channels to drive the acceleration of new buyers across our product lines.
- Develop dynamic B2B demand generation programs that leverage marketing automation and optimize lead scoring to accelerate MQL, SQL, and revenue goals.
- Use expertise to understand the differences in customer profiles and how certain features in a campaign might appeal to customers and draw them in.
- Develop a hypothesis of what campaigns you think will be most successful and how they align with the overall marketing goals.
EXPERIENCE and QUALIFICATIONS:
- 4 years of professional experience with a degree; 7 years of professional experience without a degree.
- Experience with ABM, marketing automation, CRM, lead scoring, segmentation, revenue attribution, influence, and ROI (we’re Salesforce/Pardot).
- Experience with Google Analytics and heat-mapping tools.
- Experience measuring the effectiveness of demand generation efforts at each level of the funnel.
- Advanced knowledge of Excel or Google Sheets for reporting on metrics.
PHYSICAL DEMANDS:
- While performing the duties of this position, the employee is regularly required to talk and hear via electronic devices (ie. computer, monitor, microphone, video, etc.)
- The employee frequently is required to use hands or fingers to operate a computer keyboard and mouse.
- Specific vision abilities required by this position include reading and viewing information on a computer monitor.