Director of Media Strategy Job Description Sample Template
JOB TITLE:
- Director of Media Strategy
DUTIES and RESPONSIBILITIES:
- Drive a media strategy, buying, and analytics practice within the company’s marketing organization.
- Run projects with limited day-to-day supervision.
- Partner with internal teams including brand, product, regional marketing, and retail.
- Collaborate with in-house, freelance, and agency resources.
- Execute all media buying across traditional, digital, endemic, and other channels.
- Create and share media plans internally so all stakeholders are aware of plans and performance
- Manage and negotiate contracts.
- Ensure/audit to ensure contractual obligations have been met, and negotiate remedies where needed.
- Set the media measurement strategy: Identify Goals, KPIs, and Measures, and own reporting of performance throughout the organization.
- Own optimization in individual campaigns, channels, and at the brand or organizational level.
EXPERIENCE and QUALIFICATIONS:
- Bachelor’s degree in business, marketing, or arts.
- 5-8 years of progressive experience in media buying and planning in an agency setting.
- Experience in lead generation, brand, and retail advertising.
- Experience in setting KPIs, Goals, Analyzing performance, and reporting to stakeholders.
- Experience in briefing media agencies and creative partners.
- Experience in communicating with and presenting to senior audiences.
- Natural collaboration skills and service orientation.
- Strong organizational and project management skills.
- Must be a self-starter, flexible to work in a collaborative structure, and thrive in a fast-paced environment.
- Subject to background check per state cannabis regulations.
PHYSICAL DEMANDS:
- While performing the duties of this position, the employee is regularly required to talk and hear via electronic devices (ie. computer, monitor, microphone, video, etc.)
- The employee frequently is required to use hands or fingers to operate a computer keyboard and mouse.
- Specific vision abilities required by this position include reading and viewing information on a computer monitor.