Director of Media Strategy Job Description Sample Template

JOB TITLE:

  • Director of Media Strategy

DUTIES and RESPONSIBILITIES:

  • Drive a media strategy, buying, and analytics practice within the company’s marketing organization.
  • Run projects with limited day-to-day supervision.
  • Partner with internal teams including brand, product, regional marketing, and retail.
  • Collaborate with in-house, freelance, and agency resources.
  • Execute all media buying across traditional, digital, endemic, and other channels.
  • Create and share media plans internally so all stakeholders are aware of plans and performance
  • Manage and negotiate contracts.
  • Ensure/audit to ensure contractual obligations have been met, and negotiate remedies where needed.
  • Set the media measurement strategy: Identify Goals, KPIs, and Measures, and own reporting of performance throughout the organization.
  • Own optimization in individual campaigns, channels, and at the brand or organizational level.

EXPERIENCE and QUALIFICATIONS:

  • Bachelor’s degree in business, marketing, or arts.
  • 5-8 years of progressive experience in media buying and planning in an agency setting.
  • Experience in lead generation, brand, and retail advertising.
  • Experience in setting KPIs, Goals, Analyzing performance, and reporting to stakeholders.
  • Experience in briefing media agencies and creative partners.
  • Experience in communicating with and presenting to senior audiences.
  • Natural collaboration skills and service orientation.
  • Strong organizational and project management skills.
  • Must be a self-starter, flexible to work in a collaborative structure, and thrive in a fast-paced environment.
  • Subject to background check per state cannabis regulations.

PHYSICAL DEMANDS:

  • While performing the duties of this position, the employee is regularly required to talk and hear via electronic devices (ie. computer, monitor, microphone, video, etc.) 
  • The employee frequently is required to use hands or fingers to operate a computer keyboard and mouse. 
  • Specific vision abilities required by this position include reading and viewing information on a computer monitor.