Director of Public Relations Job Description Sample Template

JOB TITLE:

  • Director of Public Relations

DUTIES and RESPONSIBILITIES:

  • Responsible for overseeing the daily operations and publicity campaigns.
  • Bring existing relationships and develop new relationships with media organizations and important influencers across the business, lifestyle culture, and cannabis space.
  • Work closely with the VP of Marketing on all messaging.
  • Plan, schedule, and monitor interviews for executive staff.
  • Speak on behalf of the company in meetings.
  • Track campaign success and media coverage.
  • Present reports on the effectiveness of campaigns.
  • Ensuring brand consistency in all PR messaging content.
  • Addressing negative press or PR crises if they occur.

EXPERIENCE and QUALIFICATIONS:

  • Degree in Marketing, Communications, Journalism, or a relevant field.
  • Past experience supervising and managing a public relations team.
  • Portfolio of successful campaigns you have overseen.
  • Expert knowledge of social media and internet culture.
  • Strong leadership and project management skills.
  • Creative thinking with an affinity for innovation and problem-solving.
  • Excellent communication skills, both written and verbal.
  • Established connections with media outlets and influential accounts.
  • In-depth understanding of web and marketing analytics.
  • Ability to conduct market research and present reports.

PHYSICAL DEMANDS:

  • The ability to communicate orally with customers, vendors, management, and coworkers is crucial. Regular use of phone and email for communication is essential. Hearing and vision correctable to within normal ranges are essential for normal conversations, receiving ordinary information, and preparing or inspecting documents.
  • The ability to remain in a stationary position roughly 50% of the time, as well as the ability to move about the office occasionally (accessing files/storage, office equipment, computers, and other office productivity devices, attending meetings, etc.), is required.
  • Using a computer while sitting for extended periods is common. Must also be able to position self to maintain equipment, including under tables and desks.
  • No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., picking up and carrying binders, laptops) may be required. Good manual dexterity is required to use common office equipment (e.g., computers, mobile devices, calculators, copiers, scanners).