Email Marketing Manager Job Description Sample Template

JOB TITLE:

  • Email Marketing Manager

DUTIES and RESPONSIBILITIES:

  • Develop and execute email, push, and SMS marketing strategies in promotional, transactional, and targeted trigger campaigns across the customer lifecycle.
  • Work closely with Marketing & Brand Teams to align on a cohesive communication strategy, roadmap, and goals and to identify and target customers for relevant and profitable promotional activity.
  • Act as Product Owner for customer communication tools (i.e. – Hubspot, Salesforce Email Studio, Spring Big, etc) & the email/text message creation process.
  • Coordinate with designers to create compelling communications and provide direction to internal/external copywriters and graphic designers for creative assets. 
  • Work closely with the BI team to develop new strategies for targeting customers at an individual level based on customer data and develop processes for data integration and automation.
  • Work closely with the Engineering team to continuously improve back-end automation and system integrations, as well as enhance the email marketing program by identifying efficiencies & opportunities to leverage features (new, old, 3rd party, etc). 
  • Manage and optimize the current email intake and email creation process.
  • Manage the content/communication calendar & ensure all parties are informed of calendar updates. 
  • Track performance, measure outcomes, and use that information to optimize and iterate as well as communicate insights cross-functionally. 

EXPERIENCE and QUALIFICATIONS:

  • Bachelor’s degree or equivalent practical experience. 
  • 4+ years of Email Marketing experience (retail category experience preferred but not required). 
  • Must have hands-on marketing automation experience, and able to build email marketing campaigns and workflows within HubSpot or Email Studio.
  • Knowledge of HTML & SQL is a plus.
  • Audience segmentation experience is required. 
  • Subject matter expert on the implementation of data-driven dynamic and personalized content within the email.
  • Strategic thinker with the ability to clearly articulate and implement a focused plan. 
  • Strong communicator with the ability to influence and drive the decision-making process. 
  • Self-starter who can manage multiple projects simultaneously. 
  • Comfortable leveraging analytics to make strategic business decisions on how to iterate and improve the email program. 
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, and deliverability.
  • Firm understanding of privacy laws including CAN-SPAM, GDPR, TCPA, and other email/SMS compliance regulations.
  • Must be a minimum of 21 years of age.
  • Must pass any and all required background checks. 
  • Must be and remain compliant with all legal or company regulations for working in the industry.
  • Must possess a valid driver’s license.

PHYSICAL DEMANDS:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • While performing the duties of this job, the employee is regularly required to talk and hear. 
  • This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms.
  • May be required to lift a minimum of 50 pounds.