Innovation Brand Manager Job Description Sample Template
JOB TITLE:
- Innovation Brand Manager
DUTIES and RESPONSIBILITIES:
- Design and execute the company’s innovation portfolio and product pipeline.
- Collaborate with a cross-functional team of R&D, Operations, and Marketing in the creation of long- term innovation pipeline.
- Lead close-in launch across wholesale and retail locations in collaboration with retail, brand marketing, and sales teams.
- Partner with the Insights & Analytics teams to develop research plans that result in uncovering new, relevant insights, whitespace opportunities & future innovation pipelines.
- Lead clinical and claims development strategy.
EXPERIENCE and QUALIFICATIONS:
- BS/BA Marketing and/or MBA
- 3-5 years of experience with progressive responsibility in brand management.
- Consumer-packaged goods marketing, medical product marketing, and/or cannabis marketing are preferred.
- Familiarity with primary and secondary market research and data analysis.
- Experience and proficiency with P&L / budget management.
- Strong written, and verbal communication skills.
- Demonstrated cross-functional leadership and collaboration skills.
- Proven ability to develop and execute complex strategic business plans.
- Must be at least 21 years of age.
PHYSICAL DEMANDS:
- Regularly required to sit for long periods of time.
- Use hands to handle, control, or feel objects, tools, or controls.
- Reach with hands and arms, and talk or hear.
- Occasionally required to stand and walk.
- Frequently lift and/or move up to 10 pounds.