Marketing Director (Edibles) Job Description Sample Template

JOB TITLE:

  • Marketing Director (Edibles)

DUTIES and RESPONSIBILITIES:

  • Lead, manage, grow, and develop a group of high-potential employees.
  • Work with the VP of Marketing to set the growth strategy for their brands both short and long-term.
  • Develop, execute, and optimize national and state-specific marketing campaigns that drive growth, and deliver business results.
  • Set, measure, and track goals for the marketing and product teams, including taking us to the next level in marketing measurement.
  • Work with the director of innovation to set the broader innovation pipeline for the brands she/he is responsible for.
  • Work with your team and the company’s cross-functional teams to manage the day-to-day business.
  • Setting and executing the product strategy, problem-solving supply chain issues, and marking recommendations on the form and function of our packaging.
  • Help the company continue to grow and excel in product and dispensary marketing.

EXPERIENCE and QUALIFICATIONS:

  • B.A. or B.S., MBA preferred but not required.
  • Must have 7+ years of high-level marketing experience.
  • The ideal candidate has a proven track record of success growing early / mid-stage brands.
  • Past experience in some general management capacity is a must (product management, innovation, etc).
  • Experience building marketing plans for lifestyle brands is ideal, but not required.
  • Strong people and team management skills.
  • Strong analytical and problem-solving skills, including experience with pulling market data and extrapolating insights.
  • Excellent written and verbal communication skills.
  • Ability to effectively lead and interface with cross-functional teams to rapidly identify problems/opportunities and take appropriate action.

PHYSICAL DEMANDS:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • While performing the duties of this job, the employee is regularly required to talk and hear. 
  • This employee is frequently required to stand, walk, use hands or feet, and reach with hands and arms.
  • May be required to lift a minimum of 50 pounds.