Marketing Director (Software) Job Description Sample Template

JOB TITLE:

  • Marketing Director (Software)

DUTIES and RESPONSIBILITIES:

  • Expand the company’s brand presence.
  • Polish the company’s collateral.
  • Manage the company’s content calendar.
  • Create content for the company blog, social media, case studies, and videos.
  • Manage the company’s website and social media.
  • Drive engagement through email outreach.
  • Manage the company’s media agency.
  • Promote the company’s offerings by leveraging our partner channels.

EXPERIENCE and QUALIFICATIONS:

  • 7+ years of cross-functional B2B marketing experience (agency marketing a plus), preferably in cannabis and/or software companies.
  • Possesses skills, knowledge, and experience in B2B acquisition marketing and strategy development.
  • Familiar with modern marketing technology stacks.
  • Results-driven with an ability to transform high-level vision and strategy into actual business impact.
  • Has HubSpot expertise.
  • Self-disciplined, self-motivated, and super detail-oriented.
  • Graphic design skills.
  • Strong communication and presentation skills.

PHYSICAL DEMANDS:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • While performing the duties of this job, the employee is regularly required to talk and hear. 
  • This employee is frequently required to stand, walk, use hands or feet, and reach with hands and arms.
  • May be required to lift a minimum of 50 pounds.