Marketing Director (Software) Job Description Sample Template
JOB TITLE:
- Marketing Director (Software)
DUTIES and RESPONSIBILITIES:
- Expand the company’s brand presence.
- Polish the company’s collateral.
- Manage the company’s content calendar.
- Create content for the company blog, social media, case studies, and videos.
- Manage the company’s website and social media.
- Drive engagement through email outreach.
- Manage the company’s media agency.
- Promote the company’s offerings by leveraging our partner channels.
EXPERIENCE and QUALIFICATIONS:
- 7+ years of cross-functional B2B marketing experience (agency marketing a plus), preferably in cannabis and/or software companies.
- Possesses skills, knowledge, and experience in B2B acquisition marketing and strategy development.
- Familiar with modern marketing technology stacks.
- Results-driven with an ability to transform high-level vision and strategy into actual business impact.
- Has HubSpot expertise.
- Self-disciplined, self-motivated, and super detail-oriented.
- Graphic design skills.
- Strong communication and presentation skills.
PHYSICAL DEMANDS:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- While performing the duties of this job, the employee is regularly required to talk and hear.
- This employee is frequently required to stand, walk, use hands or feet, and reach with hands and arms.
- May be required to lift a minimum of 50 pounds.