Social Media Manager Job Description Sample Template
JOB TITLE:
- Social Media Manager
DUTIES and RESPONSIBILITIES:
- Develop and propose social media strategies; lead execution of annual and seasonal social media programs and campaigns.
- Apply social media data and analysis to measure the impact of social media efforts with the goal of increasing engagement and followers across all channels.
- Help manage digital influencer/brand ambassador programs and content contributors to assure a steady cadence of high-quality, brand-right content for our social channels.
- Produce compelling visual content through the use of photos and video.
- Generate, edit, publish, and share content daily that is customized to be engaging and useful for audiences on individual social media platforms.
- Monitor, listen, and respond to users in a way that positively represents the company while cultivating leads and sales.
- Must be aware and in tune with the current trends regarding cultural sensitivity.
- Engage with our public on a daily basis through posts, stories, and responses on social media.
- Provide reporting on performance with an emphasis on ROI.
- Analyze key metrics and be able to adjust strategies as needed.
- Analyzes existing website traffic and internet activity related to the company and products.
- Reports campaign results to management, addressing any questions or concerns.
- Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.
- Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
- Makes recommendations to department leadership for digital storytelling opportunities.
- Manages video projects to ensure brand standards and tone are met.
- Performs other related duties as assigned.
EXPERIENCE and QUALIFICATIONS:
- Bachelor’s degree or relevant experience required.
- Minimum 21 years of age (or per state regulations).
- Excellent communication skills with strong attention to detail.
- Demonstrated passion for social media.
- Strong interest in health and wellness, preferably with cannabis industry experience and/or knowledge.
- Experience developing social content from a strategic perspective.
- Possesses knowledge and experience in the tenets of traditional marketing.
- Proficient in content theory and application
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.), and how each platform can be deployed in different scenarios.
- Excellent analytical and problem-solving skills.
- Excellent organizational skills.
- Ability to demonstrate exceptional interpersonal skills.
- Must have exceptional attention to detail and ability to maintain a heavy workload and meet deadlines.
- Thorough understanding of Internet marketing and general marketing strategies.
PHYSICAL DEMANDS:
- While performing the duties of this job, the employee is regularly required to talk and hear.
- The employee frequently is required to stand; walk; use hands to finger, handle or feel.
- Reach with hands and arms.
- Occasionally lift office products and supplies up to 30 pounds.