Social Media Specialist Job Description Sample Template
JOB TITLE:
- Social Media Specialist
DUTIES and RESPONSIBILITIES:
- Develop, implement, and manage social media strategy. Including content, budgets, and KPI benchmarking.
- Work with Growth Marketer to monitor and report out on SEO tools and user engagement to optimize content strategy and delivery.
- Define the most important social media KPIs.
- Create, manage, and oversee social media content and associated budgets (digital paid ads, paid search, etc.).
- Measure the success of each social media campaign.
- Stay up-to-date with the latest social media technologies and best practices.
- Communicate with industry professionals and influencers via social media with the goal to create a strong network.
EXPERIENCE and QUALIFICATIONS:
- Bachelor’s Degree – Business or Marketing preferred.
- 1-3 years of experience creating video content for a company’s social media accounts/website.
- 1-3 years of social media content writing/execution experience preferred, agency experience a plus.
- Cannabis, CBD, or CPG industry experience preferred.
- Expertise knowledge of LinkedIn, Twitter, Facebook, Instagram, Pinterest, and other social media platforms.
PHYSICAL DEMANDS:
- The physical demands, work environment factors, and mental functions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- While performing the duties of this job, the employee is regularly required to talk and hear.
- This employee is frequently required to stand, walk, use hands or feet, and reach with hands and arms.
- May be required to lift a minimum of 50 pounds.