Trade Marketing Manager Job Description Sample Template
JOB TITLE:
- Trade Marketing Manager
DUTIES and RESPONSIBILITIES:
- Lead trade marketing annual planning & determine priority activities that will have the greatest impact on the cannabis shopper to drive traffic to stores and conversion.
- Develop and implement a merchandising strategy that supports new marketing and business development initiatives for the portfolio.
- Align national brand objectives with regional trade and sales requirements.
- Manage program execution and the trade marketing budget.
- Develop and implement new initiatives to drive brand visibility and gain market share within regulatory frameworks.
- Own the development of the high-level guiding strategy as well as the execution of shopper/trade marketing programs.
- Develop an annual activation calendar at a brand and account level while leveraging insights developed by the consumer & shopper insights teams.
- Provide brand teams with retailer and shopper feedback and insights, in partnership with shopper insights, to influence national campaigns.
- Drive support for new product launches through the commercial planning process and articulate needed information from the brand teams to develop activation plans and point of sale.
- Establish a procurement and inventory management process for all Marketing-related Sales assets (below-the-line focus).
- Maintain ownership of the trade budget, including trade tools, activations, and brand-specific customer investment.
- Perform other job-related duties as assigned.
EXPERIENCE and QUALIFICATIONS:
- 3+ years of Trade or Field Marketing experience.
- Cannabis or alcohol experience preferred.
- Strong experience working directly with a buyer and/or marketing lead at a retailer.
- Significant experience in project managing with cross-functional teams and developing work back schedules.
- Proven skill in project planning, execution, and evaluation.
- Strong communication skills in written, verbal, visual, and numerical formats.
- Strong analytical skills to drive consumer and customer insights into commercial action and execution.
- Ability to manage internal relationships with stakeholders including Sales, Marketing, Community Engagement, and Retail.
- BA in trade or marketing, business, or sales.
- Must be 21 years of age or older.
PHYSICAL DEMANDS:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- While performing the duties of this job, the employee is regularly required to talk and hear.
- This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms.
- May be required to lift a minimum of 50 pounds.