Vice President of Sales Job Description Sample Template
JOB TITLE:
- Vice President of Sales
DUTIES and RESPONSIBILITIES:
- Optimize and implement acquisition and go-to-market strategies and processes, based on proven methodologies of measurable success, with a team of Account Executives, Account Managers, Onboarding Specialists, and Retail Specialists.
- Take the lead in presenting the distribution service program to identify sales targets, drive increased portfolio reach, and diversify the company’s offering to the retail market.
- Partner with the Director of Human Resources to establish compensation plans, training, and sales incentive programs that enable sales staff to achieve their potential and support company sales objectives.
- Design, implement, and provide ongoing detailed and accurate sales forecasting, planning, and budgeting tools.
- Maintain key customer relationships while developing and implementing strategies to expand the Company’s customer base.
- Oversee and manage all sales team activities and the client lifecycle.
- Analyze pipeline and lead data, deliver periodic reporting to the sales and marketing teams providing key business insights: typical reporting relates to Demand Generation, Pipeline Forecast and Trends, Conversion Rates, Target Account, Market Segmentation, Win/Loss.
- Report on key KPIs related to the lead and the opportunity waterfall to implement a consistent closed-loop between marketing and sales.
- Monitor customer, market, and competitor activity and provide feedback to the company’s leadership team and other company functions.
- Build a collaborative relationship with Marketing to create digital marketing strategies that fill the pipeline with sales-qualified leads.
- Create strong relationships with key client stakeholders at both senior and mid-management levels.
- Work with the CEO to understand the company vision and align that with the sales team’s execution.
- Understand and analyze the competitive landscape and market trends within cannabis and hemp.
- Contribute to team effort by accomplishing related tasks as needed.
EXPERIENCE and QUALIFICATIONS:
- Bachelor’s degree or higher in a relevant field or related experience.
- 5+ years working as a sales manager or director within software or enterprise SaaS sales.
- Demonstrated success in exceeding sales quota and acquisition targets.
- Proven ability to build, lead and scale sales teams across multiple markets.
- Strong leadership skills with a proven ability to develop high-performance sales teams.
- Strong influencing, negotiation, and communication skills – both internal and external.
- Established a network of senior-level contacts within the cannabis industry.
- Ability to prioritize and manage workload across multiple simultaneous tasks.
- Excellent verbal and written communication skills with an established presence of leadership as a clear and transparent communicator.
- Excellent interpersonal skills, with the ability to communicate effectively with management and cross-functional teams, for both technical and non-technical audiences.
- Must be proficient at analyzing data, building reporting, and making strategic recommendations based on data and trends.
PHYSICAL DEMANDS:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- While performing the duties of this job, the employee is regularly required to talk and hear.
- This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms.
- May be required to lift a minimum of 50 pounds.