Writer Job Description Sample Template

JOB TITLE:

  • Writer

DUTIES and RESPONSIBILITIES:

  • Brainstorm and research content topic ideas related to the cannabis industry.
  • Write cannabis-related articles, blogs, and resources to publish on the company website.
  • Utilize project management tools to manage workflow and organize content schedules.
  • Create monthly newsletters to distribute to patients/customers through email.
  • Create a Content Calendar.
  • Research hot topics around the cannabis industry and draw on digital content marketing best practices to come up with endless ideas for new articles and features that add value to our patients/customers.
  • Work closely on a daily basis with the marketing and executive teams to make an immediate impact on the company’s brand voice.
  • Responsible for formatting and publishing content to our website.
  • Completing writing projects, meeting deadlines, and following content requirements in terms of style and project specifications.
  • Helping create style guides or suggesting changes to ensure content is consistent and clear.
  • Create engaging content that is disseminated across various channels.
  • Coordinate with marketing and design teams to illustrate articles.
  • Conduct simple keyword research and use SEO guidelines to increase web traffic.
  • Create content specifically crafted to capture the attention of the target audience.
  • Proofread content for errors and inconsistencies.

EXPERIENCE and QUALIFICATIONS:

  • High School Diploma or GED.
  • Proven work experience as a Content Writer, Copywriter, or similar role.
  • Proven experience in writing high-quality content for an agency or corporation.
  • Proven success creating digital content from start to finish including blogs, articles, core webpage content, display ads, and other digital marketing copy
  • Familiarity with basic SEO practices.
  • Ability to align brand strategies and ideas
  • Organizational skills with the ability to manage multiple projects.
  • Experience using any email marketing service is a plus.
  • Familiar with the digital content needs of major online brands, preferably with experience working for an e-commerce website.
  • CBD, Cannabis, Alcohol, pharmaceuticals, or other heavily regulated industry experience a big plus.
  • Ability to conceptualize content based on customer funnel stage.
  • Understanding of all current relevant digital technology in the field and how it relates to the content.
  • Excellent interpersonal, communication, and presentation skills.
  • Ability to problem solve, lead and follow.
  • Being mindful of things like flow, readability, and sentence variety.
  • Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis, and acronyms.
  • Excellent written and verbal communication skills.
  • Must be detail-oriented.

PHYSICAL DEMANDS:

  • While performing the duties of this job, the employee is regularly required to talk and hear. 
  • Frequently required to sit; use hands and fingers, bend, stoop, and reach with hands and arms. 
  • Ability to lift up to 35 pounds.
  • Able to sit at a desk and use/view a computer.
  • Able to hear and speak on a telephone.
  • Able to stand, bend, stoop, twist.