Communications Specialist Job Description Sample Template
JOB TITLE:
- Communications Specialist
DUTIES and RESPONSIBILITIES:
- Develop and implement marketing and communications campaigns and strategies and monitor their success.
- Determine strategic communications campaigns that will help further organizational goals.
- Create internal communications protocols and initiatives that will foster employee morale.
- Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organization’s brand, including white papers, website copy, and more.
- Distribute press releases for new product launches, dispensary openings, community relations activations, and more.
- Coordinate media interviews, speaking engagements and help prepare briefing documents for executives
- Ensures that the communication promotes and protects the organization’s reputation and underscores its authentic commitment to quality products, innovation, and responsible growth.
- Drives proactive and reactive media relations with reporters covering the cannabis space.
- Works with different departments to generate new ideas and strategies for earned coverage, and serves as an advisor for identifying the news angle within marketing and product milestones.
- Works closely with communications leadership and the executive team to manage crises communications/conflict situations.
EXPERIENCE and QUALIFICATIONS:
- Passion for and knowledge about Cannabis.
- Minimum of 2 years of consumer communications experience with a focus on social community management and content creation.
- Minimum of 2 years of public relations experience working on building awareness through traditional public relations outreach.
- Excellent written and verbal communication skills.
- Exceptional copywriting and copy-editing skills.
- Excellent organizational skills and ability to meet deadlines.
- Ability to work and lead cross-functional teams.
- Must have excellent problem-solving skills.
- Experience navigating a strongly regulated environment.
- Bachelor’s degree preferred or a minimum of 2 years experience in a similar position.
PHYSICAL DEMANDS:
- While performing the duties of this job, the employee is regularly required to talk and hear.
- This employee is frequently required to stand, walk, use hands or feet, and reach with hands and arms.
- May be required to lift a minimum of 50 pounds.