Retail Marketing Manager at Cannabis Company in Costa Mesa California

Important: Read more about this job opening and career opportunity below. Get started with the recruitment and hiring process at the end of the job listing details section.

Job Listing Details

EMPLOYER NAME:

• Gold Flora

COMPANY INTRODUCTION:

• Gold Flora exists to strive for excellence in experience. Founded in 2017 in Southern California, it is also one of the few cannabis brands that is vertically integrated and woman-owned and operated.

JOB POSITION TITLE:

• Retail Marketing Manager at Cannabis Company in Costa Mesa California

JOB POSITION DESCRIPTION:

• Work with Creative Director and General Manager to expand retail marketing efforts, ensuring cohesive and consistent execution and messaging in the retail environment.
• Ideate, develop, pitch and flawlessly execute innovative, customer-engaging campaigns that drive action across business KPIs.
• Manage retail promotional execution, staff education, tracking, and reporting – ensuring proper sell-through of campaigns across all retail mediums.
• Own staff education of campaigns including sell-through strategy and positioning.
• Expand retail merchandising efforts across in-store, e-commerce, and delivery business units.
• Work with cross-functional teams as we expand digital commerce platforms, funnels, and fulfillment.
• Coordinate with the purchasing department on marketing calendar, launch plans, and innovation to drive customer engagement.
• Manage and monitor digital presence, such as website, Leafly, Weedmaps, Yelp, etc.
• Develop internal campaigns to reinforce the Airfield mission and values with retail staff.
• Ownership over promotional and editorial calendar and planning.
• Management of the positioning of brands and products both in-store and online.
• Management of external marketing campaign efforts including advertising, events (DTSJ Farmers Market and Music in the Park) + co-marketing.
• Vendor relationship building, and key account management.
• Promotional Campaign Execution for monthly brick-and-mortar shop-in-shop and our e-commerce platform.
• Sell and Manage Paid Advertising both in-store and online.
• Pitch, secure, and manage innovative brand retail activation programs – leveraging physical retail assets to maximize customer value exchange.
• Manage brand partner activation calendar.
• Ideate, propose, and execute retail activations that provide customer value at every interaction.
• Work with the studio to manage in-store media program and identify opportunities for expansion.
• Work across retail and marketing organizations to expand retail-centric acquisition and retention marketing automation efforts.
• Identify customer engagement opportunities and develop authentic journeys to maximize lifetime value and ROI.
• Work with third-party development partners to implement campaigns.
• Own reporting on automation, working to constantly improve conversion and customer lifetime value.

WORK EXPERIENCE and QUALIFICATIONS:

• Cannabis, retail, and/or e-commerce experience preferred.
• Thinks strategically, but takes pride in flawless tactical execution focus.
• Strong understanding of consumer insight identification, segmentation, and target development.
• Excellent verbal and written communication skills including skilled copywriting abilities.
• Comfort and ease utilizing digital software including WordPress, Salesforce, POS, social media platforms, SMS text services, Mailchimp, etc.
• Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc.
• Experience with design software; Adobe Illustrator, PhotoShop, InDesign, etc a bonus.
• Familiarity with marketing planning, campaign development, and ideation processes.
• Experience using data to measure impact and determine optimization and improvement techniques.
• A can-do attitude to find ways to break down barriers.
• SQL experience is ideal but not required.
• Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business when needed.

PHYSICAL DEMANDS and REQUIREMENTS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
• While performing the duties of this position, the employee is regularly required to talk or hear. The employee is occasionally required to stand; walk; sit; and reach with hands and arms.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this position include close vision, distant vision, and the ability to adjust focus.

Estimated Salary: $20 per hour based on qualifications.

PAY WAGE or SALARY:

• $20.00 / Hour

JOB LOCATION STATES:

• Cannabis Job in California

JOB LOCATION CITIES:

• Cannabis Job in Costa Mesa California

JOB CATEGORIES:

• Manager Job in Cannabis
• Marketer Job in Cannabis
• Retail Job in Cannabis

JOB EMPLOYMENT TYPES:

• Full-time Job in Cannabis

EQUAL OPPORTUNITY EMPLOYER (EOE) STATEMENT:

We are an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.