Field Specialist Job Description Sample Template
JOB TITLE:
- Field Specialist
DUTIES and RESPONSIBILITIES:
- Building authentic and positive relationships with budtenders and customers on behalf of the brand.
- Activating in-store promotions and events which promote trial and brand awareness within the designated territory.
- Working closely with the Territory Sales Manager to communicate competitive information, market trends, and consumer feedback.
- Identifying any industry-related opportunities within your territory including events, influencer support, and account engagement.
- Negotiating premium shelf space and building best-in-class displays and merchandising standards.
- Frequent use of a CRM to track in-market activities and shop visits.
- Manage all field + trade marketing activity for the company’s brand portfolio at accounts in the designated territory, driving sell-through.
- Schedule and execute consumer-facing retail activations like demos and events, driving brand awareness, trial, and sales. Manage Brand Ambassadors in your territory to scale this activity.
- Support and execute brand-specific field marketing campaigns to garner brand loyalty and drive sales at retail.
- Maintain an expert understanding of the company’s portfolio of products, cannabis, and the cannabis industry.
EXPERIENCE and QUALIFICATIONS:
- Bachelor’s Degree or experience equivalent.
- 2+ years of experience as a product specialist or brand ambassador.
- Salesforce/CRM tool experience.
- Strong organizational skills for inventory management and tracking.
- Entrepreneurial, adaptive, and collaborative.
- strong written and verbal communication skills.
- Must be 21 years or older.
- Clean driving record with reliable transportation.
PHYSICAL DEMANDS:
- Must have finger dexterity, and ability to use keyboard/ten-key.
- This position may rarely require kneeling, bending, squatting.
- Ability to push/pull up to 50 pounds.
- Reach, stoop, and lift office files, records, or reports, typically weighing 20 pounds or less.
- Must be available for overnight travel.
- Must be able to effectively communicate with others.
- Must have good vision and be able to operate a calculator, fax machine, telephone, copier, hand truck, hammer, screwdriver, and case cutter.
- Must be able to stand and/or walk for long periods of time.