Field Specialist Job Description Sample Template

JOB TITLE:

  • Field Specialist

DUTIES and RESPONSIBILITIES:

  • Building authentic and positive relationships with budtenders and customers on behalf of the brand.
  • Activating in-store promotions and events which promote trial and brand awareness within the designated territory.
  • Working closely with the Territory Sales Manager to communicate competitive information, market trends, and consumer feedback.
  • Identifying any industry-related opportunities within your territory including events, influencer support, and account engagement.
  • Negotiating premium shelf space and building best-in-class displays and merchandising standards.
  • Frequent use of a CRM to track in-market activities and shop visits.
  • Manage all field + trade marketing activity for the company’s brand portfolio at accounts in the designated territory, driving sell-through.
  • Schedule and execute consumer-facing retail activations like demos and events, driving brand awareness, trial, and sales. Manage Brand Ambassadors in your territory to scale this activity.
  • Support and execute brand-specific field marketing campaigns to garner brand loyalty and drive sales at retail.
  • Maintain an expert understanding of the company’s portfolio of products, cannabis, and the cannabis industry.

EXPERIENCE and QUALIFICATIONS:

  • Bachelor’s Degree or experience equivalent.
  • 2+ years of experience as a product specialist or brand ambassador.
  • Salesforce/CRM tool experience.
  • Strong organizational skills for inventory management and tracking.
  • Entrepreneurial, adaptive, and collaborative.
  • strong written and verbal communication skills.
  • Must be 21 years or older.
  • Clean driving record with reliable transportation.

PHYSICAL DEMANDS:

  • Must have finger dexterity, and ability to use keyboard/ten-key.
  • This position may rarely require kneeling, bending, squatting.
  • Ability to push/pull up to 50 pounds.
  • Reach, stoop, and lift office files, records, or reports, typically weighing 20 pounds or less.
  • Must be available for overnight travel.
  • Must be able to effectively communicate with others.
  • Must have good vision and be able to operate a calculator, fax machine, telephone, copier, hand truck, hammer, screwdriver, and case cutter.
  • Must be able to stand and/or walk for long periods of time.