Marketing Director (Cannabis Store) Job Description Sample Template

JOB TITLE:

  • Marketing Director (Cannabis Store)

DUTIES and RESPONSIBILITIES:

  • Collaborates with Operations, Retail, and Production to understand the company’s goals and strategy related to market growth.
  • Analyzes target market information to identify and recommend effective marketing approaches.
  • Directs and implements the organization’s advertising and promotional activities.
  • Identifies new market segments that will benefit from company products.
  • Responsible for all aspects of Brand Management – engage customers/consumers and build brand equity across Social, Digital, Website development, grassroots events locally, and all relevant platforms to allow maximum reach.
  • Develop a comprehensive market intelligence plan to capture competitive product information, collect customer feedback, and analyze market trends to identify and evaluate potential and existing customers, competitors, as well as markets for our existing and potential products.
  • Collaborates with senior executives to develop growth plans for the organization.
  • Participate in pricing strategies to meet market and profitability goals.
  • Performs other related duties as assigned.

EXPERIENCE and QUALIFICATIONS:

  • Bachelor’s degree in Marketing or related field.
  • Minimum of two years of Marketing Director experience.
  • At least five years’ experience in one of the following: brand management, advertising, or marketing analytics.
  • Experience with a lifestyle brand and/or Cannabis category is a plus.
  • Excellent verbal and written communication skills.
  • Excellent interpersonal and negotiation skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.

PHYSICAL DEMANDS:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Ability to stand for long periods of time.
  • Must be able to lift 25 pounds at times.