Marketing Manager Job Description Sample Template

JOB TITLE:

  • Marketing Manager

DUTIES and RESPONSIBILITIES:

  • Conduct market research on industry analytics and consumer trends.
  • Understand and extract information to develop marketing recommendations and plans from market data.
  • Develop, execute, and implement marketing strategies and campaigns.
  • Creating and achieving quantifiable goals and metrics to measure the effectiveness of the campaigns and using data to improve future efforts.
  • Remain current and compliant with marketing and advertising regulatory restrictions.
  • Partner with creative and social media teams.
  • Execute the full scope of marketing from strategy, vendor meetings, event management, budgeting, and recommendations to Executives, creating content, analyzing data, and informing retail teams.
  • Develop strong relationships with leading vendors of cannabis products and ensure uninterrupted access to industry-leading promotional partnerships.
  • Maintain exceptional quality of all branded materials, including content, digital content, and social media.

EXPERIENCE and QUALIFICATIONS:

  • Bachelor’s degree in Marketing or equivalent field.
  • Previous experience in marketing or other related fields.
  • Strong leadership, organizational, and multi-tasking skills.
  • Capacity to take on a heavy workload and execute under tight deadlines.
  • Excellent problem solver and solution-based thinker.
  • Strong project management skills.
  • Outstanding creativity and attention to detail.
  • Superior verbal and written communication as well as presentation skills.
  • Possess a growth mindset to always learn and improve.
  • Critical thinking ability and research skills.
  • Strong social media skills.
  • Keen ability to plan and execute outstanding campaigns with critical efficiency of resources to stay within, or under projected cost.

PHYSICAL DEMANDS:

  • Regularly required to sit and stand.
  • Frequently required to walk; use hands and have finger dexterity; reach with hands and arms, talk and hear.
  • Occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
  • Occasionally lift and/or move up to 50 pounds.
  • Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and the ability to adjust focus.