Marketing Manager Job Description Sample Template
JOB TITLE:
- Marketing Manager
DUTIES and RESPONSIBILITIES:
- Conduct market research on industry analytics and consumer trends.
- Understand and extract information to develop marketing recommendations and plans from market data.
- Develop, execute, and implement marketing strategies and campaigns.
- Creating and achieving quantifiable goals and metrics to measure the effectiveness of the campaigns and using data to improve future efforts.
- Remain current and compliant with marketing and advertising regulatory restrictions.
- Partner with creative and social media teams.
- Execute the full scope of marketing from strategy, vendor meetings, event management, budgeting, and recommendations to Executives, creating content, analyzing data, and informing retail teams.
- Develop strong relationships with leading vendors of cannabis products and ensure uninterrupted access to industry-leading promotional partnerships.
- Maintain exceptional quality of all branded materials, including content, digital content, and social media.
EXPERIENCE and QUALIFICATIONS:
- Bachelor’s degree in Marketing or equivalent field.
- Previous experience in marketing or other related fields.
- Strong leadership, organizational, and multi-tasking skills.
- Capacity to take on a heavy workload and execute under tight deadlines.
- Excellent problem solver and solution-based thinker.
- Strong project management skills.
- Outstanding creativity and attention to detail.
- Superior verbal and written communication as well as presentation skills.
- Possess a growth mindset to always learn and improve.
- Critical thinking ability and research skills.
- Strong social media skills.
- Keen ability to plan and execute outstanding campaigns with critical efficiency of resources to stay within, or under projected cost.
PHYSICAL DEMANDS:
- Regularly required to sit and stand.
- Frequently required to walk; use hands and have finger dexterity; reach with hands and arms, talk and hear.
- Occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
- Occasionally lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and the ability to adjust focus.