Retail Marketing Associate Job Description Sample Template
JOB TITLE:
- Retail Marketing Associate
DUTIES and RESPONSIBILITIES:
- Executing new store launches including event marketing activity, media, public relations, social media, merchandise, inventory, and signage with a focus on detail and logistics.
- Coordinating with vendors and retail staff.
- Post opening, ongoing coordination with retail managers and marketing coordinators to ensure that new stores have all relevant assets.
- Assessing retail store needs with regular store visits.
- Monitoring & conducting competitive audits.
- Measure and report the performance of all launch activities.
- Coordination of the marketing calendar with the Retail Marketing Manager, and working closely with the retail and marketing teams on program implementation.
- Helping the Retail Marketing Manager to assess ROI and KPIs and provide suggestions to continually optimize.
- Develop and execute marketing plans with objectives, strategies, and tactics to support market growth objectives driven by analytical insights.
- Participate in commercial planning, working with cross-functional partners to define retail activation and promotional strategies.
EXPERIENCE and QUALIFICATIONS:
- Passion for and knowledgeable about Cannabis.
- Retail experience in the cannabis market.
- Excellent project management skills.
- Strong customer focus and relationship orientation.
- Exceptional written and verbal communication skills.
- Strong understanding of retail marketing.
- Ability to quickly and effectively pivot priorities as needed.
- Bachelor’s degree in Marketing or 1-2 years of marketing experience preferred.
- Must be at least 21 years of age.
- Reliable transportation and valid driver’s license.
- Must pass any and all required background checks.
- Must be and remain compliant with any and all legal or company regulations for working in the industry.
PHYSICAL DEMANDS:
- While performing the duties of this job, the employee is regularly required to talk and hear.
- This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms
- May be required to lift a minimum of 50 pounds.